1
Define the shared brief
Write down the audience, primary action, required pages, visual direction, content you already have, and any technical constraints. Keep the brief identical for both experiments.
2
Test the first pass
Ask each workflow to produce the same narrow outcome, such as a homepage direction or small marketing site. Record how much clarification, correction, and manual cleanup the result needs.
3
Choose the handoff
Select the route that leaves your team with the clearest next step: refining visuals, editing content, inspecting implementation, or moving the project into an existing process.